Sam Monforte grew up in a family that was passionate about providing high-quality food. His father, Luigi, owned a food store and later started importing food from Europe to Queensland, creating a cultural link between Italy and the state.

Sam joined the family business in 1977 and became involved in all aspects of the company, including importing and truck driving. With the help of his brothers, the business, L. Monforte and Co., grew into a successful enterprise.

After retiring for several years, Sam opened Euro Foods QLD in 2007 to continue the tradition of providing Australia with the foods of his heritage.

Just like his father before him, Sam had a vision of creating and running a family business. His sons Lawrence and Liam are driven by their family’s values of hard work, honesty and integrity, striving to serve their customers with the same care and professionalism that has always been at the core of the Monforte family’s legacy.